Thursday, September 25, 2003

Today I got a very slick package in the mail from Nissan Motor company. It was delivered in a hardback boxset type of jacket, of material of such uncertain origin that I was not sure whether to trash it or recycle it. It turns out this is a presentation of Nissan's new line of automobiles, in case I care to buy another one. Those guys...

Inside the *boxset* there are six or seven fold out brochures that each depict one of the Nissan family of cars. Well these brochures are so slick and colorful that the stench of ink could make you fall down. It smells like those old crank-out printing presses they had in my grade school.

Now each one of these brochures depicts some rich scene, more often than not completely unrelated to driving. In the lower right hand corner is the Nissan sales pitch SHIFT. So the first one in the smelly stack depicts a family rafting down some white water lined on its shores with tall verdant pines. The two little girls of the family (well, the kids they hired for the shoot) are in the foreground, splashed by the cold fresh water. They smile ecstatically with their crooked 12 year old teeth. Mom and dad are sitting further back in the raft. It sure looks like one hell of an unforgettable day. The caption in the corner?

SHIFT_bonding

Buy the 8000 lb. S.U.V. depicted inside this brochure, and you can have family experiences like this as well. Hey, it's even rated for 9,100 lbs. towing capacity, in case you come across a broken Freightliner on the way home, you can tow the poor bastard to a dealership.

"And because Pathfinder Armada is built on a rugged truckframe, it can confidently take you to the most remote, unspoiled spots to enjoy your outdoor toys."

One of the other brochures depicts a diver hitching a ride on the back of a Manta Ray! That one says:

SHIFT_sensation

More likely they'll be looking at the exhaust pipes of my bike, when i leave behind in unmoving traffic on the 405.

Later dude.